Friday, January 29, 2010

Market Time: Chicago Living & Giving Show part II

So all and all we had a good market.  Traffic was slow at times, but busy at others.  We wrote orders & accomplished what we came for – to beef up our retail locations in the Midwest… we may have even found a Rep Group in Michigan.

We took advantage of some of their marketing opportunities for first time exhibitors including the Speed Networking.  It’s the same premise as speed dating, but exhibitors got to entertain potential buyers during a free lunch.  Despite forgetting about the event & arriving 20 minutes late because Damyn was out running errands for me, it proved to be successful for us.  Not only were buyers interested in our products, some of whom would have never stopped by our booths on their own, but the Merchandise Mart girls fell in love with the products too!

The next day the Mart girls came to the booth with smiles on, champagne, trophy & huge sign in hand.  We had been selected as the Best Exhibitor Display in our category!  It was almost like Publisher’s Clearinghouse, except no big check or balloons.

The addition of the easel and “Best Booth” sign drew a lot of attention to our booth and products for the rest of the show.  What’s even better… we were nominated by Press, Buyers & the Show Management.

The show ended on a high note too.  We were about 45 minutes into tearing down our booth when a woman popped in, pulled me away from packing to write an order.  Gotta love that!

1 comment:

freshie (and zero) said...

That's great Heather! I'm glad you have finally been "officially" recognized for your awesomeness. :) Have fun making all that awesome product!!